The SoCal Bench Project - August 9th

The SoCal Bench Project (Created by CCCOE Los Angeles members) Benefiting New Directions Inc. Saturday, August 9, 2008 9:30am-3:00pm (these are NEW TIMES PLEASE TAKE NOTE!) The Veterans' Memorial Complex Garden Room 4117 Overland Avenue Culver City, CA 90230 Contemporary Craft Fine Art Gifts Home & Garden Jewelry Photography Fund Raiser: Raffle (would love if each vendor participating would donate ONE item - if other non-participating CCCOE members want to donate an item that is fine too) Vendors reserve the right to donate 10% of sales to the non-profit if desired If you are not a participating California CCCOE vendor but are interested in providing promotional items please contact one of our event co-chairs. 2008 VENDORS

A

Abyssal Gems

Amanda K Lockrow Jewels*

AnnieKDesigns

AskDesigns

B

Birdie Designs

Birds Soy Candles

C

Chocolate & Steel

CombustionGlassworks

D

Deirdre Ryan Photography

E

F

FlakyFriends

G

Glass Action Studios

H

H. Palleiko Designs*

HauteBebe: By The House of Lux

HeartsandLaserBeams

I

IggyJingles

J

Jacqueline Myers-Cho

K

kelsodoesntdance

KnitterGirl

L

LaveMeSoap

luckyfinddesigns

M

Michelle Caplan

Miriam Dema

mrsm

MuchaMuchacha

N

O

P Porterness

PreciousCreations

Q

R

RainaLee

RaghouseInternational

S

SandySimone*

SheilaSatin

T

TakeitEasy

Tresijas

U

V

VisionQuest

W

WeeBeaks

X

Y

Z

* denotes event co-chair

If you have any further questions feel freel to contact us: Heather http://palleikodesigns. etsy. com Sandy http://sandysimone. etsy. com Amanda http://amandaklockrowjewels. etsy. com

3 Winning Tips - How To Boost Sales on the Internet

Part 2 of 3

by Nina Danza, http://www.prettycheapjewelry.com

You’ve joined some internet groups, post on other sites of your target market, and get google alerts of where folks are finding you, right? Good! Now attract them to your shop.

What’s in a Game. You saw the 'Name that Tune' and ‘Which Doesn’t Belong’ treasuries I ran. Etsy registration is still expanding exponentially and treasuries are a really easy tool to get folks to come to you with minimal effort on your part. I gave a virtual gift certificate to the person(s) who answered correctly and got a sale.

Sale from Game Promotion

But don’t forget your new non-Etsy visitors. They don’t know a treasury from an ‘X’ on the ground. Hide a puzzle in your item titles, item descriptions, item pictures or anywhere else you want the visitor to go. Make it fun and easy! Tell visitors to favorite your shop for future games if they don’t win.

NOW YOU’RE COOKING: Be sure to remove any aspect of chance in your game (with or even without purchase required) due to Etsy site rules. Give EVERYONE who gets the answer right a prize. Give the game deadline and any other fine print, such as ‘one prize per address’. This article has some good advice http://www.fredlaw.com/articles/marketing/mark_0310_srb.html on the legal stuff.

Use a theme.

Themes really help folks remember the reason they are playing!

--Mother’s Day? Find the 6 famous Mother’s in my photos!

--Summer Vacation? Discover the 12 California Landmarks in my item descriptions!

--July 4? Tell me which items contain the words of the first line of the Declaration of Independence!

What other games can you think of? Do you like word scrambles? Trivia? Humor is a huge sales technique just ask http://peggradyart.etsy.com (but that’s the subject of a whole nother article!).

Now go notify your new groups about your game!