The California Crafters Club of Etsy (CCCOE) is a group of independent artists, crafters, & artisans from California who sell their wares on Etsy.com.

Thursday, July 28, 2016

The Summer Challenge Accepted?

Who's taken up the CCCOE Summer Challenge?

Quilted Golf Purse, Two Ladies Golfing Bag, Loralie Designs Golfing Bag, Coral Colored Golf Themed Bag, OOAK Golfing Bag, Handmade Golf Bag
Quilted Golf Purse by anniekdesigns
Anyone else? 

You've still got two days to join us. Post a new item by Friday, July 29th. Comment here or the previous post. Add it to our Facebook page. Or shout it out on social media with #CCCOEchallenge. 

Come on! You can do it!

Tuesday, July 26, 2016

The Summer Challenge

Is it the heat? The political climate? The doldrums before the Christmas rush?

Several members of the team have complained of a lack of motivation. We know there are things we should do for our shops, but we're just not very proactive in getting them done.

So, let's give ourselves a collective kick in the rear end.

I propose a challenge. From now through the end of August, I'll challenge everyone with a goal every couple of days. And you let us know if you've completed it.

First up, our shops. Several shop owners have expressed a desire to get more items listed in their shops. So, that's this week's challenge.

Post a new item in your shop by Friday, July 29th. (Or revamp an old item--new pictures, description, keywords, or whatever else it needs to feel fresh.) 

When you've listed your new item, let us know. Comment with a link to the item here, post it to the CCCOE Team's Facebook page, or post it on Instagram or Twitter with #CCCOEchallenge.

Thursday, June 16, 2016

Summertime

In trying to come up with a good theme for today, all I could think was "summer". As I look outside at the dreary, overcast, drizzly day. (Seriously. Drizzly. I felt speckles of water when I walked out about a half hour ago.)

So, I typed in "cccoe team summer" into the trusty Etsy search bar, and here is some of what I found...

The smells of summer...

Gidget Perfume Oil - sun, sand, surf, and endless summer nights
Gidget Perfume Oil by Scent by the Sea

And the tastes...

Honeysuckle Gourmet Lollipops - Pick Your Size - Spring Summer Party Favors - Luxe Lollies - Floral Party Theme - Flowers
Honeysuckle Gourmet Lollipops by Luxe Lollipops

What's summer without watermelon?

Watermelon applique green stripe dish towel
Watermelon applique green stripe dish towel by Leah's Heart

Or sharks?

Shark shorts for girls or boys-  Cotton print sharks in blue orange and grey. Beach and pool wear for kids. Summer shorts for kids
Shark shorts by 100acreCo

You find sharks at the beach... well, hopefully not! But hopefully you do find sea glass...

Green Melange Beach Mix Sea Glass, Natural Jade Stones,  Pottery, Jadeite 62B
Green Melange Beach Mix Sea Glass by Beach Gemming

Or sea stars...

Fused glass transparent orange sea star paperweight
orange sea star paperweight by caroline4art

And what better way to capture the memories?

Mini Album - Summer Fun
Mini Album - Summer Fun by studio deb

What makes you think of summer?

Thursday, May 26, 2016

May Finds

What's new from our team this month? All I have to do is go to the Show Your Handmade thread to find out.

My eye always goes to the jewelry first...

Suspension of Disbelief Bracelet - Sterling silver & Aquamarine Bracelet of Legend
Suspension of Disbelief Bracelet by The Silver Crucible


Antique bronze, multigemstone, watch locket necklace.
Watch Locket Necklace by Bead Fashion Designs


Colorful Metal Flower Cuff Bracelet
Flower Cuff Bracelet by FelixCulpaArtisans

Rustic, Southwestern, Boho, Green Wooden Flower Beaded Drop, Dangle Earrings with Wire Wrapped Orange Carnelian, Yellow Glass Beads, for Her
Green Wooden Flower Beaded Earrings by Sparkles-a-lot2

Where was this iPhone case when I was in the market for one? Perfect for Star Wars Day (which was May 4th, if you didn't know)...

Star Wars iPhone case, Wood iPhone 6 case, iPhone 6s case, wood iPhone 6 plus case, Galaxy S6 Edge case, iPhone cases, Free Shipping
Star Wars iPhone Case by Case Worx

Anyone need a large cutting board?

18" x 18" Large Walnut Cutting Board. Walnut Cheese Tray. Serving. Domestic Hardwood. Square. Rustic Kitchen Decor
18" x 18" Large Walnut Cutting Board by Pink Pianos

And a bit of whimsey for your garden...

Ladybugs (Set of 2) Handpainted-Pink-Ladybug Garden-Golf Lover-Yard Art-Garden Accent-Think Pink-Lovebugs-Garden Decor
Pink Ladybug by Krafty Karen's Redneck Wine Glasses

So, that's what's new this month on the team. What's new with you?

Friday, May 13, 2016

What Networks Do You Belong To?


Just a quick question for the team this week. I've spent a bit of time talking about social media with regards to our shops, and I was wondering.

What social media are you involved with? Do you have a Facebook page? Twitter? Instagram? A blog?

And, have you embraced some of the other options? YouTube? Snapchat? Vine? Anything that we might not have heard of?

Please, share. Add your links to the comments. I'd love to hear from you.

Wednesday, April 20, 2016

Mother's Day

This year, Mother's Day is May 8th. Have you gotten your mother something special this year?

If not, we're here to help.

Gold Heart Earrings, Mother Daughter Jewelry, Heart Hoops, Love, Bridesmaid Gift
Gold Heart Earrings by NansGlam

Pearl Drop Earrings . Classic Criss Cross Design . Sterling Silver Posts
Pearl Drop Earrings by MalibuJewel

RaesSpirit says: 
Beautiful rosary for the Christian Mother.

White Mother of Pearl Rosary, Holy Communion, Wedding , Baptism,  Mother's Day
White Mother of Pearl Rosary by RaesSpirit

I asked everyone to give a Mother's Day story or a story about their mothers. Here is what they had to say...

Ocean Avenue Silks says: 
I didn't have any great stories to tell, though this is my first mother's day as a grandma (step)!
Here is one of my scarves that comes gift packaged and I can add a personal message on a gift tag.

Silk Scarf Hand Painted in Aqua Blue Spring Floral
Silk Scarf Hand Painted in Aqua Blue Spring Floral by Ocean Avenue Silks

anniekdesigns says: 
My mom had a tough, Depression-era childhood with a father in a sanitarium for tuberculosis. (It really was the olden days!) At the age of 43 she went back to school to become an LPN. She was tops in her class and thoroughly enjoyed her nursing career.

Here's a little relief for those hard working moms!
U Shaped Hot/Cold Pack, Floral Cotton Hot Pack, Microwaveable Hot Pack, Cold Pack, Spa and Relaxation, Handmade by AnnieKDesigns
U Shaped Hot/Cold Pack by anniekdesigns

What are you waiting for? Mother's Day is fast approaching. Don't let it pass you by.

Wednesday, April 13, 2016

An Ideal Customer

Who is your ideal customer?



The ideal customer is an avatar you create to help you target your social media efforts. Who, exactly, are your products made for?

First, sit down and create an ideal customer profile. It's okay if you have more than one. Get specific. If you make jewelry, your ideal customer is likely female. But, how old? Is she married? Does she have kids? What does she like to do on a Friday night? (These profiles should get detailed. You can create your own questionnaire, but there are others you can find online to start with.)

Goldstone Post Earrings, Warm Brown Studs, Chestnut Brown Posts
Goldstone Post Earrings by NansGlam

This is your starting point. Instead of constantly tweeting "buy my stuff", you can tweet things that'll be of interest to your ideal audience. Spur engagement. Create fans.

When you know who your ideal customer is, you'll know where to target your efforts. If your ideal customer is a teen you'll want to minimize your Facebook time (most teens consider Facebook to be for "old" people) and spend your time on Instagram or Snapchat. If your ideal customer is a mother in her 30s, you'll want to maximize your Facebook and Pinterest time.

Polymer Clay Jewelry Pendant Necklace - Steampunk Pendant - Boho Necklace - Rustic Necklace - Artisan Handmade - Geometric Jewelry -
Steampunk Pendant by Bobbles By Carol

And now you'll also know what sorts of things to post. Is your ideal customer a reality TV fan? Perhaps you can post a reaction to the latest episode. If your ideal customer likes to know how things are made, you could create a YouTube video showing your process. When you run across articles of pictures that you know your ideal customer would like, add them to your various feeds.

It may seem like a lot of effort, but targeting who you're spending your time trying to reach will save you time in the end. It'll give your social media presence a purpose. No more scattershot posts.

Who is your ideal customer?