The California Crafters Club of Etsy (CCCOE) is a group of independent artists, crafters, & artisans from California who sell their wares on

Wednesday, August 15, 2018

Picking the Best Keywords for Tags

For the past couple weeks, I've been talking about tags--those thirteen spots Etsy gives each listing. In perusing other listings, I've found so many sellers not making the best use of them. And I wondered, why not?

This is one of those instances of "if it ain't broke, don't fix it". If you're getting plenty of views and your sales are just where you want them, feel free to ignore these posts. But if, like me, you could use more traffic to your listings, this is one thing you can do.

I already discussed if you're making good use of your tags and some ways to come up with other ideas for tags. The idea is to generate a list of possible keywords to use in your tags.

Ideally, you'll have a list that won't be contained in thirteen tags. And this is where you start evaluating which tags are best.

(Keep in mind that each tag has twenty characters allowed. That means, each tag can be more than one word. It is best to use as many phrases as you possibly can.)

But back to evaluating tags. Which ones should you use?

First, you want tags that are actually being searched for. You can have the most descriptive keyword, but if no one is looking for it, no one is going to find you.

Then you need to balance this with competition. If you are using a tag that everyone else has, there are going to be so many others that pop up in search results that your item will get lost.

There are various tools out there to help you evaluate which keywords are best. They'll pinpoint which tags have higher competition (that is, everyone is using them) and which tags are actually being searched for.

A really great tool is Marmalead. It looks at your listings. It ranks keywords and tells you how well those keywords are competing. It also requires a monthly subscription fee to get all of the best insights. It's worth it if you want to take your shop to the next level.

Etsy Rank is a similar tool. It'll help you find keywords and also give you insights into things you can do to help your shop. There is also a paid tier for more help.

A third tool is called Keywords Everywhere. It's a Chrome and Firefox extension that shows keywords in several search places, including Etsy. It gives you stats on every keyword you use in search, and it just adds those in. It's really useful in seeing how well various search terms are doing.

How well do you check out your keywords? Are your tags working for you?

For more information:

Wednesday, August 8, 2018

Finding Good Tags

Tags are important. These are what the search engines "look at" when scanning your listings. But what if you don't know what tags to use?

You want to target terms that people are actually using in search. What you are calling something isn't necessarily what those who are looking to buy it might call it.

If you can, ask people not necessarily associated with your products to tell you what they'd call it. That's a good jumping off point.

Then, try those terms out. Search them in Etsy. Search them in Google. What are your results? If you're seeing products comparable to your own, you're on the right track.

What tags do those listings use? You might be surprised by some terms you hadn't considered.

Also, into the Etsy search bar (or Google search bar), start a search. What autocomplete suggestions does it offer? Some terms to consider?

Finally, you can try out keywords in either Marmalead or Etsy Rank. Type in a keyword and check out their keyword cloud. There might be some ideas to help push you in a different direction.

For more information:

Wednesday, August 1, 2018

Maximizing Tags

Are you making the best use of your tags?

Before any of us can make a sale, the first thing we need to do is get online shoppers to find our listings. The most powerful tool we have at our disposal is Etsy's own search.

I'm sure you've done it. You're looking to buy something. You know sort of what you want. So, you type in a few words into a search bar and you see what comes up.

So, how do those shoppers who want exactly what we're offering find us?

Your tags.

When you type a request into Etsy's search bar, Etsy matches this search to the tags in the listing.

(Of course, there are other factors. But this is one thing you have control over.)

Etsy gives us thirteen tags per listing. Each listing has a twenty character limit.

You want to pack these tags full of anything someone might use to describe your items. Use all thirteen tags. Use phrases rather than just individual words. The more you pack in there, the more likely you are to get found.

So, are you making the best use of your tags?

For more information:

Monday, July 30, 2018

Christmas in July, Part 2

July's almost over. Which means that Christmas is only five months away. Are you ready?

No? Well, you've still got five months. Plenty of time. And there's no time to start like the present.

Make sure to stop by This and That Crafter for some cute ideas...

Round Happy Holidays Button

Plaid Snowflake Wire Ribbon

Noel Bookmark

Christmas Notes

Holly and Berries Christmas Tree Ornament 

Have you started planning for Christmas yet? 

Friday, July 13, 2018

Christmas in July

No, it's not too early to start thinking about Christmas. Really. I promise. And if you look around, you might soon find some sales to get you started.

The Crafty Nana is already sporting some Christmas items in her shop. Make sure to check them out:

Christmas Stocking, Handmade, Mary Jane

Christmas Ornament, Bell and Miniature Hat, Handmade

Elf Booties, Handmade

If you click on the images, it'll take you directly to the listings. Have you started Christmas shopping yet?

Monday, April 30, 2018

For Mom

Mother's Day is less than two weeks away. Have you gotten something for your mother yet?

From This And That Crafter:
The 1st part of any Mothers Day gift is the wrapping. I have several wonderful tag sets in my shop to tag that special gift for Mom. Here is one of the sets...
MOM Gift Tag Sets

From Ocean Avenue Silks:
My silk scarves are gift packaged and ready to ship for Mother's Day! Here is one of my most popular color combinations:
Silk Scarf Handpainted in Deep Ocean Blues

And there's so much more from the team. Make sure to add "CCCOE team" to your search to support our team members.

Tuesday, February 6, 2018

Be my Valentine

Valentine's Day is Wednesday, February 14th. Are you ready?

Do you have that perfect outfit for a night out? 

80s Magenta Dress by Morton Myles

Mermaid by Bob Mackie
Vintage Matson Gold Gilt Ormolu

From ohmay
February is still cool enough to wear these gloves. Get them for your Valentine Day out.
Knit Women Fingerless Gloves

From Ocean Avenue Silks:
Pretty pinks for your Valentine!
Silk Scarf Hand Dyed in Rose and Fuschia

Valentine Tags for that special gift...
Heart Shape Gift Tag Set of 5

Cute Skull and Crossbones with a heart hair clip...
Valentine Hair Clip
 Fun Unique Heart Banner...
Hearts Banner
 Red Ribbon for your Crafting, Gifts more...
Heart Ribbon
 Unique Vintage Pair of Earrings for that special someone OR for yourself...
Unique Vintage Earrings

From NansGlam:

Sterling Heart Hoops

Gold Heart Hoops

Sterling Heart Charm Necklace

Rose Gold Heart Hoops