Optimizing Searches

How do shoppers find your unique handcrafted goods?

Unless they're already familiar with you or your shop, they find you through a search. And you want to be found by people shopping in your specific niche. Which is where SEO comes in.

SEO. Search Engine Optimization.

Tags and keywords are vital. And what's being searched for continuously changes. So, to keep up, you should periodically tweak your tags.

Which tags will work? How does one research that?

Well, I found a new tool. It's called Marmalead. And Handmadeology made a little video to help explain the website...

I played around with it a bit, and I learned that "knitted barefoot sandals" are getting a lot of hits. Time to go and update that particular listing...