The California Crafters Club of Etsy (CCCOE) is a group of independent artists, crafters, & artisans from California who sell their wares on

Wednesday, June 10, 2015

Optimizing Searches

How do shoppers find your unique handcrafted goods?

Unless they're already familiar with you or your shop, they find you through a search. And you want to be found by people shopping in your specific niche. Which is where SEO comes in.

SEO. Search Engine Optimization.

Tags and keywords are vital. And what's being searched for continuously changes. So, to keep up, you should periodically tweak your tags.

Which tags will work? How does one research that?

Well, I found a new tool. It's called Marmalead. And Handmadeology made a little video to help explain the website...

I played around with it a bit, and I learned that "knitted barefoot sandals" are getting a lot of hits. Time to go and update that particular listing...  


  1. Great information on SEO and key words. Thanks Liz. Will have to look at that site/tool!

  2. Hey Liz - Thanks for posting about Marmalead! I'm happy to talk about it anytime if anyone is interested. Happy marming!


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