The California Crafters Club of Etsy (CCCOE) is a group of independent artists, crafters, & artisans from California who sell their wares on

Saturday, April 26, 2008


The Wall Street Journal Home Page
: :
Set My Home Page|Customer Service
Today's Newspaper
My Online Journal
Multimedia & Online Extras
Markets Data & Tools

Building an Online Community Of Loyal and Vocal Users

Internet Marketplace Etsy Embraces Forums, Blogs, Social Sites to Get People to Spread the Word

Etsy Inc., an online marketplace for handmade goods, offers a host of ways for its customers to connect with the company and each other.

These include user profiles, forums, blogs and a rating-and-feedback system for the site's 800,000 registered users, including crafters and artisans who sell their wares on the site.

Is it a good idea to use social networking as a marketing tool? Vote, and share your thoughts in a reader forum.

But Etsy also has embraced ways that its customers interact with one another outside of the company's domain -- mainly a handful of social-networking sites created by fans.

Among them is We Love Etsy, a site created by Lis Kidder, a 28-year-old lawyer and glass-jewelry designer in Fairfax, Va. We Love Etsy has 2,780 members who build their own profile pages, interact with each other and post reviews of handicrafts among other things.

"We blog, swap tips, and share photos and tips for selling on Etsy," says Ms. Kidder, an vendor. She says she created the site to give buyers and sellers another place to interact, in different ways than they can on the official Etsy site.

No comments:

Post a Comment

We love to hear from you. Comments always welcome.

If you see that annoying little Captcha, please ignore. It is turned off, and your comment should post even if you skip that little box and just hit "Publish Your Comment".