Or, it's kind of like Pinterest, but just for products.
I like it because I can sort of bookmark items that I like so I can find them when I'm ready to buy them. It's also a great way to find items I might not otherwise find, just from viewing the feeds of people and/or stores that I follow.
It's also a great way to post items from my shop, giving them another place to get noticed.
The more "saves" a product has, the more visibility it gets.
You can check out their About Page and their FAQ. It might be worth your time. Who knows? Maybe items from your shop have already been posted there. (I've posted items from most of my blog posts there.)
This post was contributed by Liz from Zizi Rho Designs who is on Wanelo as ZiziRho.