The ideal customer is an avatar you create to help you target your social media efforts. Who, exactly, are your products made for?
First, sit down and create an ideal customer profile. It's okay if you have more than one. Get specific. If you make jewelry, your ideal customer is likely female. But, how old? Is she married? Does she have kids? What does she like to do on a Friday night? (These profiles should get detailed. You can create your own questionnaire, but there are others you can find online to start with.)
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This is your starting point. Instead of constantly tweeting "buy my stuff", you can tweet things that'll be of interest to your ideal audience. Spur engagement. Create fans.
When you know who your ideal customer is, you'll know where to target your efforts. If your ideal customer is a teen you'll want to minimize your Facebook time (most teens consider Facebook to be for "old" people) and spend your time on Instagram or Snapchat. If your ideal customer is a mother in her 30s, you'll want to maximize your Facebook and Pinterest time.
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And now you'll also know what sorts of things to post. Is your ideal customer a reality TV fan? Perhaps you can post a reaction to the latest episode. If your ideal customer likes to know how things are made, you could create a YouTube video showing your process. When you run across articles of pictures that you know your ideal customer would like, add them to your various feeds.
It may seem like a lot of effort, but targeting who you're spending your time trying to reach will save you time in the end. It'll give your social media presence a purpose. No more scattershot posts.
Who is your ideal customer?