Your Product Titles

Finding the best tags for your items takes time and effort. I've delved briefly into the process in the last three blog posts: "Maximizing Tags", "Finding Good Tags", and "Picking the Best Keywords for Tags". And there are numerous other resources to help you learn about and find the best tags to use (such as Marmalead and Etsy Rank).

The other main source that the search engines (including Etsy's internal one) use to categorize and define your items is your product title.

The good news is, once you've done your research for your keywords for tags, you've done your research for your title. It's just a matter of tweaking those tags a bit.

You want your titles to mirror your tags. But, Etsy warns that your titles need to be readable. That is, the title should sound like a human wrote it (and not some computer algorithm).

The title has 140 possible characters. You want to use as many of them as you can. How can you fill up 140 characters mirroring your tags and make it sound like a human wrote it?

Of the 13 tags in your listing, one or two should basically describe the item. Right? Arrange those in a naturally sounding phrase (making sure to keep the words in the same order as your tags). If you keep this in mind while figuring out your tags, this step won't be too hard. This will be the first part of your title.

Most of us won't read the rest of the item title that carefully. Google cuts off the title after a set number of characters (but it takes the rest of those words into account when categorizing your item). So, if you focus on making the first 20 to 40 characters of the title make sense, the rest of the title can be packed with other tags you'd like your item to show up for in search.

And that's what you do. You need to fill that title with as many tags as you can.

This is how you maximize your chances of having your item show up in search. It's how most of our customers find us.

Are your tags and title helping your items get found?