Tags are important. These are what the search engines "look at" when scanning your listings. But what if you don't know what tags to use?
You want to target terms that people are actually using in search. What you are calling something isn't necessarily what those who are looking to buy it might call it.
If you can, ask people not necessarily associated with your products to tell you what they'd call it. That's a good jumping off point.
Then, try those terms out. Search them in Etsy. Search them in Google. What are your results? If you're seeing products comparable to your own, you're on the right track.
What tags do those listings use? You might be surprised by some terms you hadn't considered.
Also, into the Etsy search bar (or Google search bar), start a search. What autocomplete suggestions does it offer? Some terms to consider?
Finally, you can try out keywords in either Marmalead or Etsy Rank. Type in a keyword and check out their keyword cloud. There might be some ideas to help push you in a different direction.
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