While blogging can be a great marketing resource, many craft businesses don't maintain a blog. It can be rather labor intensive. But it's a great way to connect with your target customers and engage with them on a regular basis.
It's also an excellent way to boost your SEO. We spend a lot of time focusing on creating keywords that'll get us found in Etsy search. But one of the big factors in the Google algorithm is "expertise", or "how many links back to your webpage do you have?". The more links, the higher you place in the search listings.
A great way to create links is to have them in a blog post. These do need to be fairly organic--they need to read like a human wrote them. (There's a reason why the "from the team" posts here are structured as they are.) They're better if they come from a variety of sources. But the occasional link to your product with a description surrounding it will help boost it in various searches.
The reason I bring up blogging now is to alert those of you who do have blogs to a great opportunity to find new blogging buddies. (The best way to keep readers coming to your blog is to read other bloggers' blogs and interact with them.) And if you're thinking about starting a blog, this is a great place to find like bloggers and see how they do it. (You're not stealing. You're getting ideas.)
It's called the A to Z Challenge. It goes throughout the month of April. Check out the link for more information. It's a huge event in the blogging world, and all sorts of bloggers get involved. I highly recommend checking it out and participating if it's something you can manage. If not, it's still a great way to find crafty bloggers that you may not have been familiar with.
|The A to Z Challenge Badge|
Do you have a blog? Leave the link in the comments so we can stop by and visit you.