The California Crafters Club of Etsy (CCCOE) is a group of independent artists, crafters, & artisans from California who sell their wares on Etsy.com.

Wednesday, August 1, 2018

Maximizing Tags

Are you making the best use of your tags?

Before any of us can make a sale, the first thing we need to do is get online shoppers to find our listings. The most powerful tool we have at our disposal is Etsy's own search.

I'm sure you've done it. You're looking to buy something. You know sort of what you want. So, you type in a few words into a search bar and you see what comes up.

So, how do those shoppers who want exactly what we're offering find us?

Your tags.

When you type a request into Etsy's search bar, Etsy matches this search to the tags in the listing.

(Of course, there are other factors. But this is one thing you have control over.)

Etsy gives us thirteen tags per listing. Each listing has a twenty character limit.

You want to pack these tags full of anything someone might use to describe your items. Use all thirteen tags. Use phrases rather than just individual words. The more you pack in there, the more likely you are to get found.

So, are you making the best use of your tags?

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