For the past couple weeks, I've been talking about tags--those thirteen spots Etsy gives each listing. In perusing other listings, I've found so many sellers not making the best use of them. And I wondered, why not?
This is one of those instances of "if it ain't broke, don't fix it". If you're getting plenty of views and your sales are just where you want them, feel free to ignore these posts. But if, like me, you could use more traffic to your listings, this is one thing you can do.
I already discussed if you're making good use of your tags and some ways to come up with other ideas for tags. The idea is to generate a list of possible keywords to use in your tags.
Ideally, you'll have a list that won't be contained in thirteen tags. And this is where you start evaluating which tags are best.
(Keep in mind that each tag has twenty characters allowed. That means, each tag can be more than one word. It is best to use as many phrases as you possibly can.)
But back to evaluating tags. Which ones should you use?
First, you want tags that are actually being searched for. You can have the most descriptive keyword, but if no one is looking for it, no one is going to find you.
Then you need to balance this with competition. If you are using a tag that everyone else has, there are going to be so many others that pop up in search results that your item will get lost.
There are various tools out there to help you evaluate which keywords are best. They'll pinpoint which tags have higher competition (that is, everyone is using them) and which tags are actually being searched for.
A really great tool is Marmalead. It looks at your listings. It ranks keywords and tells you how well those keywords are competing. It also requires a monthly subscription fee to get all of the best insights. It's worth it if you want to take your shop to the next level.
Etsy Rank is a similar tool. It'll help you find keywords and also give you insights into things you can do to help your shop. There is also a paid tier for more help.
A third tool is called Keywords Everywhere. It's a Chrome and Firefox extension that shows keywords in several search places, including Etsy. It gives you stats on every keyword you use in search, and it just adds those in. It's really useful in seeing how well various search terms are doing.
How well do you check out your keywords? Are your tags working for you?
For more information:
Do you feel that Marmalead and Etsy Rank are still good resources despite Etsy's inclination towards AI-infused SEO?
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